Damian Borchok-CEO Interbrand Australia
Friday, April 23rd, Damian Borcheck, CEO of Interbrand Australia, came and spoke to the marketing club on brand differentiation. He spent over an hour discussing the recent lack of brand differentiation, why it’s so important, and the process in doing so. (Powerpoint available on request.) The presentation was engaging and fabulous! Lots of questions were fielded, and a heated debate of Fedex vs. UPS brand differentiation took place (yes, Brendan was there). Damian also stayed after to give us some insight into hiring at Interbrand and marketing consulting tips.
