CURRENT EVENTS

July 3rd, Thursday. Leigh Cowan from Launch Engineering
(Speaking on the law of diminishing brand loyalty, the product lifecycle, brand application curve, etc)

Leigh Cowan is from the company Launch Engineering http://www.launchengineering.com/
He will be speaking to us about branding, brand equity, and launching a new brand, and is open to questions after. Check out the website, and make sure to bring some interesting questions for him

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PAST EVENTS

Damian Borchok-CEO Interbrand Australia

Friday, April 23rd, Damian Borcheck, CEO of Interbrand Australia, came and spoke to the marketing club on brand differentiation. He spent over an hour discussing the recent lack of brand differentiation, why it’s so important, and the process in doing so. (Powerpoint available on request.) The presentation was engaging and fabulous! Lots of questions were fielded, and a heated debate of Fedex vs. UPS brand differentiation took place (yes, Brendan was there). Damian also stayed after to give us some insight into hiring at Interbrand and marketing consulting tips.  (Pictures)

Marketing Club Kick-Off- March

The Class of 2011 had the first Marketing Club meeting this past March. It was a massive brainstorming session, and was extremely successful. We came out of the meeting with a direction for the year ahead, and lots of great ideas! (Pictures)

MIT Opsimcom Simulation competition

This is the first time AGSM will be participating and vying for the prize in this MIT competition. This is an online simulation game using Littlefield’s factory simulation technology. This is an annual event held by MIT with a total prize money of USD 4500. Last year, 64 teams from top business schools from all over the world participated in Opsimcom.

Speaker Events

We plan to conduct speaker events with several keynote speakers from industry. Subject areas under consideration for 2008 are as follows:

* Private Label and its future in the Australian market
* Supply chain innovation and technology
* Asia: supplier strategy and expansion opportunity

Breakfast meetings

It is intended to run a series of breakfast meetings with managers in the sector. We are also exploring opportunities to undertake a number of site visits during the year.

Nestle’s corporate branding Seminar

Sam Christou, Head of New Business Development (Beverages) in Nestle Australia discussed Nestle’s corporate branding and how Nestle has evolved from a food & beverage comapny to a nutrition, health and wealthness company through marketing communications, acquisitions and various marketing tools.

FMCG Seminar on Industry overview and new product development

John McLoughlin, Director from Real World Marketing Consulting, addressed students on Australia’s FMCG industry overview and recent trend of New Product Development in retail markets.

Acquisition & Retention guest speaker event

Ruth P. Stevens, Director of eMarketing Strategy. Ruth discussed the building blocks for effective customer acquisition and retention (B2C and B2B), what’s new in internet marketing, and meeting the challenge of measurement in complex and multi-touch marketing environments.