This year saw the convergence of the marketing club and the FMCG club as one entity to leverage the common pool of resources that each club had. As issues impacting the marketing/FMCG sector cut across a wide range of issues, the intention for 2008 is therefore to work collaboratively with other AGSM MBA Programs clubs wherever possible in order to share costs and learning experiences.
The collective aim of the club is to
- Open doors for students who are exploring possibilities of a career in Marketing by giving them EXPOSURE to leading marketing professionals from a wide range of industries and experts in the field of marketing through speaking engagements and ties with the marketing professional bodies.
- To enrich the AGSM MBA Programs experience for its members by allowing them to EXPERIENCE core Marketing activities through workshops involving the AGSM MBA Programs Brand, exercises like “The Annual Landor Competition on the Future of Brands”, participation in Market Researches and Product Launches, and active contribution in Marketing publications.
- To increase the exposure of the AGSM MBA Programs community to recent trends within consumer focused industries, including Retail.
- To provide students with opportunities to explore the range of roles available with FMCG organizations; and increase contact between students and companies in the sector.
